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Florida’s Cannabis Market is Exploding

Across the Globe, diminishing regulatory barriers in the legal cannabis market are creating access to potentially transformative treatments for a range of illnesses. Although much of the attention seems to be on California when it comes to the cannabis market, Florida quickly is making a name for itself in marijuana circles. The state has been adding approximately 2,580 medical marijuana patients every week. As of June 29, Florida’s patient count stood at 144,557, an increase of 100% from the beginning of the year.

To put that in perspective, it took New York almost two-and-a-half years to get to 60,000 patients. It’s even more impressive when you realize that Florida medical marijuana is a fairly restrictive state when it comes to its medical marijuana program. Flower for smoking is not allowed and edible products aren’t available for purchase yet.

The state has tiptoed its way into legalization. In 2014, medical marijuana was approved but with only five licenses to be awarded. In 2016, voters approved a constitutional amendment that expanded the medical marijuana program. In order to institute the expansion, health officials were ordered to issue 10 new licenses. This included applicants who had legal challenges pending as of January 2017.

“The Florida market has issued 13 licenses,” said Tyler Beuerlein from cannabis payment processing company Hypur Inc. “The license gives the company the ability to have their own cultivation property and 25 dispensaries. The value is substantial and some are going for as much as $50 million.” Beuerlein noted that with the limited amount of licenses there is massive opportunity. “It is very appealing from an investment perspective,” Beuerlein said.
Matthew Ginder of Greenspoon Marder, a law firm that works with cannabis companies, said companies such as Trulieve, Surterra, Curaleaf and Knox Medical have established an early presence in the state.

“There are other companies that have followed suit and are here now but may not have dispensaries open yet, such as AltMed, MedMen, IAnthus (ITHUF) , Liberty Health Sciences (LHSIF) and a few others,” Ginder said. “Competition is expected to increase as the state issues additional licenses as patient count rises and multistate operators enter through acquisitions of existing licensed MMTCs (medical marijuana treatment centers).”

Ginder said that given Florida’s population “and the amount of tourists that visit the state, an estimated 100 million annually, a fully implemented recreational program could generate a few billion dollars in revenue.”

Many observers believe the question isn’t if Florida will legalize adult-use marijuana, but when. Ginder said he believes the best chance of that happening is through a ballot initiative in 2020.

“There are several issues that the legislature needs to address on the medical marijuana laws,” he said. “So, it is unlikely that the legislature will seriously consider passing a law to legalize marijuana for adult use. There will be an effort by a few groups to place a recreational marijuana legalization initiative on the ballot for the general election in 2020. Florida requires a voter approval of at least 60% to pass a constitutional amendment.”

Brett Finkelstein, managing director at cannabis investment firm Phyto Partners, agrees that it will become a billion-dollar industry.

“Florida’s medical marijuana market is projected to be one of the largest in the country,” Finkelstein said. “The patient count continues to grow at a rapid pace and has already surpassed Illinois and New York — programs that have been in existence for a much longer period of time.”

The companies and their locations and/or activities in Florida are as follows:

  • Trulieve: Bradenton, Clearwater, Edgewater, Fort Myers, Gainesville, Jacksonville, Lady Lake, Miami, New Port Richey, Orlando, Pensacola, St. Petersburg, Tallahassee, Tampa, Vero Beach, delivery
  • Surterra Therapeutics: Deltona, Jacksonville, Largo, Miami Beach, North Port, Orlando, Pensacola, Port Orange, Tallahassee, Tampa, delivery
  • Curaleaf: Ft. Myers, Kendall, Lake Worth, Miami, Orlando, Palm Bay, Palm Harbor, St. Petersburg, delivery
  • Knox Medical: Fort Walton Beach, Gainesville, Jacksonville, Lake Worth, Orlando, St. Petersburg, Tallahassee, delivery
  • Liberty Health Sciences: Port St. Lucie, St. Petersburg, Summerfield, Tampa, delivery
  • Vidacann: Holly Hill, delivery
  • AltMed Florida (MüV): Apollo Beach, delivery
  • The Green Solution: Dispensing via delivery
  • GrowHealthy: Dispensing: via delivery
  • Columbia Care Florida: Dispensing via delivery
  • 3 Boys Farm: Cultivation authorization only
  • Treadwell Nursery: Cultivation authorization only
  • KSGNF: Cultivation authorization only

Trulieve recently began the process of a reverse takeover with Schyan Exploration to go public on the Canadian Securities Exchange. Curaleaf is owned by the company PalliaTech, which also is planning on going public this fall. Surterra just made the news when its new board member, chewing gum heir William Wrigley, helped the company raise $65 million. No doubt it, too, is planning on having stock to trade.

Who are these patients?

While the average cannabis patient age group tends to be younger, Florida contains the highest percentage of people over 65, Finkelstein said.

“There will be several types of cannabis patients in Florida, though the largest category for growth will be the senior citizen population,” he said.

Consumer Research Around Cannabis looked at the Miami-Fort Lauderdale greater metropolitan area and found that 63% approve of cannabis use in one form or another. The organization surveyed adults over the age of 21 who have bought marijuana from a legal dispensary and found the average cannabis consumer in this area to be an financial optimist and a white-collar worker who voted in the most recent election. About 42% approved of both recreational and medicinal marijuana, with 16% approving of medical marijuana only.

Around 72% of the consumers were employed and 42% were investors with CDs, IRAs and 401(k)s. About 30% of these consumers made more than $100,000 a year, while 56% own their own homes, which had an average value of $324,281.

Florida is a market of consumers with a strong financial footing who can afford to buy these products. With the limited licenses and a who’s who of cannabis companies entering the market, investors will want to focus on the names that are planting their flags.…

Fat Buddha Yoga / The View from The Shard

I’ve been trying to get more yoga in my life recently. I think it’s a great holistic tool to supplement weight training, improve posture and reduce the stress of the rat race. I’ve dabbled with Bikram, and flirted with Hatha. There are so many types of yoga, that as a newbie it was overwhelming which one to go with, however I’ve found Vinyasa Flow is a really nice way of moving and you feel your flexibility is so much more fluid after a class.

I’ve briefly talked about Fat Buddha Yoga classes before, and I love Jess’s teaching style. Jess teaches in around London, and hosts pop up rooftop events in the summer. I loved her Yoga Virgins class at South place hotel, and her teaching methods put beginners at ease and you really get to work through the base poses. Plus its all down to a back drop of cool tunes. You can read more about Fat Buddha Yoga here. If you like to see more detailed keto drink recommendations, check out our comprehensive guide to keto-friendly drink.

On another yogi note, last Saturday I got the chance to experience Vinyasa Flow in a whole different way. As in 800ft high up in the sky kind of way, at our very own London’s The Shard. Naturally I said yes to the opportunity!

So off I tubed to London Bridge early doors where a security check awaited before being transported by a lift to the sixty-eighth floor. I felt as if I had been digressed back to being seven years old. It was all very disney worldy. The top floor awaited, and what a view. London, you may be grey from ground, building, to sky, but you are one amazing city.

Leo and Mandy head up Yogasphere and they run regular classes in London both in around the city, and up in the sky. The classes run at the Shard every Saturday from 830am-930am, and mats are already provided for you. I would say, even though this is a great experience to do with friends, or to try something different, you’ll get more out of it, if you have one or two classes before, as the class moves at fair pace. Even if you know your basic sun salutations, downward dogs, and cobra’s it will see you through.

I can just about spot my work! Leo and Mandy head up the classes, and also offer private sessions at the top of the Shard (perfect for a special occasion) and in around London. The retreats Yogasphere run look incredible- on a hot beach in Bali? Yes please. You can read more about classes and the retreats here.

Yogasphere delivered an energising flow class- just what I needed before running across the bridge to Bank for work! Thank you to the team at The View from The Shard for the invite down. Who wouldn’t feel incredible after a morning spent with a view like that!…

Run Hackney Half Marathon

So this happened at the weekend.

Hackney Half Marathon.

Not the actual event, that’s in May, just the signing up process. And my friends didn’t even ply me with wine. I love working out, its my job. but I have never been a ‘runner’. I love short distance sprints, 100m or 200m. But I’ve never actually, well, gone the distance. It’s a scary prospect. I’ve heard marathon horror stories from clients and friends own experiences of blackened toe nails and calf cramps.

But having said that, it’s all well and good getting strong and lifting weights but I made a resolution this year to step up my fitness levels in the endurance sort of way. I want to be able to enjoy running. I’m jealous of those people who pop out for a casual hour long run and come back with a euphoric smile on their face. Can’t say I’ve experienced this during a run yet, though you always feel great after.

Full outfit is from Nike, though the spring/summer collection has just hit. They still have thermal training options in store and on the site for this cold weather though.

I signed up with my best friends and we did our first training session this weekend. Wrapped up warm in Nike and Decathlon thermals, a little 5k around Islington to ease into training. Now we just have to get through that, times four. I can’t say I experienced a rush of endorphins throughout it. Debbie said I was glowing, but feel free to read that as dying. But I’m happy I got through it and felt pretty good at the end. Next session we are going to push a bit further at 7k, then 10k and build it from there. In my own time, I’m going to work at beating my own 5k time and get a proper plan in place.

First observations? It’s definitely a lot to do with pushing mental barriers. I need to learn to pace my breath a bit better, and also work on the stride and gate. Everyones seen that episode of Friends where Rachel and Phoebe go for a run right? Phoebes run? That’s me right there.

Stomach’s growling loudly, we ventured out after training and Debbie introduced to me an amazing little brunch place called EZ and Moss at the start of Highbury and Islington. The food is sooo good and the prices even better. Perfect protein/carb split refuel after training!

I’m going to keep up quite regularly with posts on training for this half marathon all the way till the D date in May. I’m pretty sure most of them will consist of my soul slightly dying, but as I’d call myself a newbie runner hopefully I can share a little insight to anyone interested in lacing up, and getting out on the streets.

Also hoping to do this for charity, but yet to decide which one. Will keep you posted! Have any of you run long distances? If you have any tips send them through!

My Favourite Healthy Breakfasts

Right now it’s Diwali season. For those that don’t know, Diwali is the festival of light signifying new year in the Indian culture. It also means there are events, lots of dancing, lots of fireworks and of course, lots of food! And not necessarily the good stuff! Whilst it’s incredible to spend time with my family and relax my normally healthy eating habits, after a day or so the novelty wears off and I’m itching to get back to my routine.

After planning my next weeks food shopping (after the last and final event is over this afternoon!) I thought I’d share my breakfast’s, which get me on track to feeling super healthy and energised, and also carry the double edged advantage of putting you on the path to a leaner physique and flatter stomach.

Breakfast is a meal where people always get stuck for idea’s. Oat’s, different cereals, and toasts are staples on most tables throughout the country in the mornings but there are better options out there to get you kick starting your day in the best possible way.

When it comes to cooking or choosing breakfast, I always stick by the thumb rule of including mainly protein and fats and a just little amount of carbs if I need them. The reason to opt for protein and good fat options is that eating them at the start of your day will keep your blood sugar levels stable and reduce gut inflammation, compared to if you ate a bowl of Kellogs. It’s also more nutrient dense!

I find this combination helps keep me full, stops those mid morning hunger pangs, and improves my mental alertness and energy.

1. Coconut Yogurt Breakfast Bowl

I love this for breakfast as it feels like a treat even though its completely good for you. It maybe a saturated fat, but it’s one of the good ones you can regularly intake. Coconut yogurt (my brand of choice so far has been Coyo) can be bought in any Whole foods, Planet Organics and even some supermarkets.

I believe you can order Coyo on Ocado now too. It is a perfect option for those that are dairy intolerant. I scoop some out in a bowl and top mine with seeds, and a few blueberries. The yogurt itself is really delicious, and perfect for low carb diets; five grams carbohydrate per small pot. The fat content is quite high, so you guaranteed to be be completely stuffed by the time you’ve finished! I love having a black coffee with a sprinkling of cinnamon on top alongside it! Talking about coffee, if you’re looking for some of the best coffee makers on the market, take a look at the best of Keurig machine.

2. Open Spinach and Mushroom Omelette

So so easy to make and just one variation of how you can cook eggs. Literally heat a small pan with a drop of oil, and after whisking your eggs, pour them in the mixture and cook gently both sides, turning (or flipping!) the omelette halfway.

You can get creative here and add in small pieces of chorizo, or peppers if you fancy, but topping it with iron rich spinach and meaty mushrooms does the trick for me. Light on the stomach, but still leaves you satisfied.


3. Steak and Eggs

People are funny about having steak in the mornings, even though they will happily eat sausages or bacon! A better option of meat than the latter two mentioned as the protein content is high, it’s leaner and full of iron and b-vitamins. You can pick a small piece like a minute steak to ease your way in or go for a sirloin.

Another option is making your own beef patties with herbs, and if beef is too much you can use turkey mince as a leaner, lighter tasting option too. Chock full of protein to keep you full, and the red meat intake in the morning will enhance your mental alertness.

4. Poached Eggs, Smoked Salmon and Nutty Rye

My favourite kind of breakfast! Nice runny poached eggs, with delicately soft smoked salmon (great source of omega three fats) and homemade nutty rye bread. There is a good balance of fats, protein and some fibrous carbohydrate.

Rather than pick up the thin sliced ‘rye’ in the supermarkets, go to your local bakery, or even a scandinavian cafe for the proper homemade version. You can even make some quickly at home using my recipe.

5. Protein Pancakes

Another tasty breakfast option, thats so quick to make it would be rude not too! You can find my recipe for protein pancakes here. This is where you can get inventive. You can change the flavour of protein…there are so many options! I prefer chocolate but you can pick up bags of strawberry, banana, coffee, vanilla…list is endless.

I prefer using Optimum Nutrition Whey as I find it is the best tasting protein I have tried so far, with minimal rubbish and good quality whey. I use a few oats and a drop of almond milk to bind, but you can use cottage cheese if you prefer.

Workout fuel- Protein Cake Slices

Sundays are for coffee’s, cakes and papers. The best day of the week. Rest day in homes all around the Great British isle. Here is a protein and almond cake recipe, that you can indulge in guilt free, but its also perfect for post workout or pre run fuel.

This wasn’t meant to be a blog post. I’ve got a mega week of training clients, training myself, long runs, and more fitness blog events, so was in the process of batch cooking these to help me through afternoons.

I’ve given you two options- pre or post workout, Sans chocolate or without! Consuming protein and carbohydrates after a workout helps to replenish glycogen stores that have been emptied due to your workout. You replenish your muscles so they can recover and grow. For a post workout cake you can add in a small sweet potato into the cake mixture, and skip the extra fats from the dark cocoa/chocolate or extra chopped nuts.

For pre workout do the reverse- skip the sweet potato ad add the fats. By removing carbohydrates pre workout your body is learning to use its fat stores- most ideal for those looking for fat loss. Just have the sweet potato with your post workout meal or dinner instead! I’ve added in a bit of good quality dark chocolate for a treat, but you can skip this and add in extra nuts like pecans instead if cocoa is eliminated from your diet!

If your anything like me, and have not only a Kors handbag, rucksack and NTC tote bag to lug around on a daily basis, these are much easier to pack instead of your protein shaker…just wrap in tin foil and go!

To Make Eight Large Pieces You Will Need…

  • 2 large eggs
  • One small jar smooth almond nut butter
  • 1 teapsoon baking soda
  • 1 scoop protein powder (I use chocolate optimum nutrition but you can use whatever flavour you like)
  • 2 tablespoons date syrup/ honey or a tablespoon of coconut sugar.
  • 2 teaspoons vanilla essence
  • 100g dark chocolate chunks/ or chopped mixed nuts if you don’t want chocolate.
  • 1 small steamed sweet potato, skin off.


Preheat oven to 170c. In a bowl whisk the eggs and vanilla essence. Add in the nut butter and keep mixing till you get a thick gooey batter. Add in the date syrup or honey, and baking soda and stir.

At this point decide whether you are going for sweet potato, or the fats and mix in your choice. Pour the mixture into a greaseproof paper tin and allow to cook for 25minutes in the oven. Leave to cool on the rack before slicing and scoffing!…

Healthy Coconut Yogurt Bowl

I think it’s no secret that breakfast is my favourite time of day. It’s what gets me out of my toasty bed on these freezing cold mornings. I’m doing the December Nike Fitness Streak challenge this month. Thirty consecutive days of exercise. Alongside it I’m going to fine tune my diet further. With Christmas parties blowing nutrition out the window (plus yes I want to enjoy some gingerbread), I find keeping the diet and exercise tight between these days will enable you to go into the new year feeling really good, and fit.

Coconut Yogurt Bowl

Join me? I love lifting heavy at least four times a week. The other day’s I’m going to run, and do active recovery sessions and experiment with yoga. Of course fit in what works for your life, whether thats hitting classes, or doing a run at weekends. Diet wise, just waving goodbye to the morning porridge and having only protein for breakfast so I can enjoy yummy Christmas carbs, at the festive markets and friends parties. Lots of greens with every meal. Tons of water. Scotch free from Christmas season guilt. Don’t get me wrong, I’ve had those festive seasons where I’ve gone all out, but after feeling gross by the new year I thought test a different approach.

So like a said, start your day with protein and fats. Sometimes though, when you’ve exhausted the egg option, coconut yogurt is a brilliant alternative. The main thing I want to get out from my breakfast is that I want to feel full satisfied, and ready for the day ahead.

I can guarantee you’ll love this. I love Coyo coconut yogurts (the vanilla’s my favourite). They have no sugar, and are perfect for dairy intolerant people. This is a big yum amalgamation of nut butter, seeds and nuts on top of a creamy coconut yogurt. Fats & proteins to keep you full. It’s so easy I can’t even call this a recipe.

Ingredients are as follows…

  • Blueberries
  • Blackberries
  • 2 tablespoons coconut cream
  • 1 tablespoons greek yogurt
  • Teaspoon Almond butter
  • Pumpkin seeds
  • Cashews
  • Almonds
  • Coconut flakes


Gently blend up your coconut flakes and once they have created a paste add in your yogurt and coconut cream. Blitz lightly till it has all blended.

Scoop into a bowl and pour on your toppings of choice.

Seriously yummy.

Why all the good fats?

  • Supports your metabolism
  • Can improve body composition with other dietary changes
  • Hello amazing skin and glossy hair.
  • Supports hormones (goodbye mood swings)
  • Keeps you full between meals

Tastes absolutely amazing. One thing I would say is have about 25-30g max of the nuts, as its calorie dense due to the healthy fats. But perfect for those days where you you know you won’t be able to grab lunch till late, as this will keep you really full.…

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